Focus and Scope

Scope and Topics

Reflecting its mandate to advance the study of the creative economy and innovation-driven entrepreneurship, the bulletin welcomes high-quality original research articles, systematic literature reviews, empirical field studies, and business model evaluations within the following thematic areas:

Creative Industry Subsector Management & Cultural Commercialization: Business development and governance across diverse creative subsectors (culinary arts, fashion, crafts, design, performing arts, music, photography, and publishing) as well as the transformation of indigenous wisdom into high-value economic products.

Creative Entrepreneurship (Creativepreneurship) & Business Dynamics: New venture creation and incubation in the creative sector, business model innovation, creative talent management and leadership, co-creation strategies, and the resilience and scaling-up of creative MSMEs.

Digital Creative Economy, New Media & Intellectual Property (IP): Digital content monetization, application and interactive game development, animation and film industries, Intellectual Property (IP) management and valuation, and the impact of artificial intelligence (AI) on creative works.

Creative Marketing, Branding & Consumer Behavior: Branding strategies and visual communication design, storytelling marketing, the experience economy, social commerce utilization, and trend analysis of lifestyle consumer behavior.

Creative Economy Ecosystems, Financing & Public Policy: Development of creative cities and hubs, intellectual property-based (IP-based) financing schemes, creative venture capital and crowdfunding, creative tourism integration, and multi-stakeholder (hexa-helix) institutional synergy in creative economy regulation.

Publication Frequency

To ensure rigorous editorial oversight, thorough peer review, and the timely dissemination of creative economy and entrepreneurship research, BEKK is published semi-annually (2 issues per year, typically scheduled for release in June and December). Special thematic issues focusing on the commercialization of local intellectual property, digital technology disruption in the creative industries, or post-crisis creative enterprise resilience may be commissioned by the Editorial Board.